How to Run a Successful Album Release (Presented by The Cadence Labs)
Thursday, May 2
6:00 p.m. | PNC Rehearsal Hall - T404 | Free (registration required)
As a musician, your discography is like a biography for your art. It represents tangible milestones along your journey as an original musician. And just because we live in a streaming world doesn't mean that albums are dead. At this free workshop, we're going to look at effective ways to ensure that your album release is a success. It all starts with defining what success means to you. Is it making money? Focusing on fans? A balance of both? We are going to look at why albums are still viable products for musicians and how we can make money off of them still.
Presented by Athena Hiotis
Athena Hiotis is an entrepreneur, musician, author, and a lover of video games. She is the President/CEO of PopRiot Music Group; co-founder of The Cadence Labs; and a member of two indie rock bands, Prism Waves and Circuit Villains.
Athena has always believed that when an idea is nurtured with a balance of business-oriented and creative approaches, it yields the best results on a professional and artistic level. That balance has taught her how to take big, calculated risks while staying true to her art and how to not only dream big, but TRY big.
She started her label, PopRiot Music Group in 2012 and in 2023 launched her online music industry course hub, The Cadence Labs which focuses on teaching musicians how to turn their music into a profitable business without compromising on the integrity of their art. In 2024, she will officially be releasing her first book, "A Link to Success: What the Legend of Zelda Teaches Us About Being Successful Entrepreneurs".
Her heart is devoted to cats, sushi, the movie "Aliens,” video games, and the Spice Girls.