Booking Tours & Making Money from Shows (Presented by The Cadence Labs)
Thursday, April 25
6:00 p.m. | PNC Rehearsal Hall - T Building - Room T404 | Free (registration required)
For many musicians, playing a live show is the bread and butter of music. It's where you make fans and meet supporters. At this free workshop, we will review how to book your own shows (whether they are single or a tour) and how to ensure that you have everything in place to not only gain fans but make money at every show. We'll be exploring marketing tactics both on and off social media. Whether you are playing in your hometown or somewhere brand new, there are approaches that can make your promotion approach successful.
Presented by Athena Hiotis
Athena Hiotis is an entrepreneur, musician, author, and a lover of video games. She is the President/CEO of PopRiot Music Group; co-founder of The Cadence Labs; and a member of two indie rock bands, Prism Waves and Circuit Villains.
Athena has always believed that when an idea is nurtured with a balance of business-oriented and creative approaches, it yields the best results on a professional and artistic level. That balance has taught her how to take big, calculated risks while staying true to her art and how to not only dream big, but TRY big.
She started her label, PopRiot Music Group in 2012 and in 2023 launched her online music industry course hub, The Cadence Labs which focuses on teaching musicians how to turn their music into a profitable business without compromising on the integrity of their art. In 2024, she will officially be releasing her first book, "A Link to Success: What the Legend of Zelda Teaches Us About Being Successful Entrepreneurs".
Her heart is devoted to cats, sushi, the movie "Aliens,” video games, and the Spice Girls.